Engaging storytelling - empowering designers with the right tools for the job


Digital designers have been widely frustrated by the tools and workflows currently available when it comes to creating engaging, i.e. animated, interactive and responsive content. As solution partner to several Newsrooms and software houses like Adobe and Tumult, Trendspurt have been dedicated to develop an “intuitive 100% journalist friendly way for first class digital storytelling”. One of the latest projects is part of Google’s Digital News Initiative. Trendspurt will be at the SND conference for sharing their insights and offering sneaks at potential solutions and glad to help invoke digital transformation.

DANIEL CONNERTH is founding member of the Trendspurt team, bringing digital transformation to journalism by solving the problems non-coders face when it comes to rich storytelling.

the visual language of politiken

Politiken seeks to point out the difference between the visual language and journalistic campaigns. What does this mean for the newsroom interaction, not to mention design consistency, as seen from a design manager's perspective?
To visualize one of his points Søren Nyeland will present a campaign –  ‘What’s up Europe?’ – that was launched in the summer of 2016 in the wake of the dramatic Brexit days that shook Europe. Among other initiatives, Politiken asked 28newspaper cartoonists from the 28 EU countries to capture the future of Europe with their artistic strokes. This fine selection of cartoons were published all over Europe and got an incredible attention from readers, politicians and European institutions.

SOREN NYELAND, Design Editor - Politiken (Denmark)

Beyond Brainstorming

By enforcing "design thinking", it drives innovation and growth in to your business and your life. A guide to unleashing the rich culture of storytelling across all platforms and disciplines more effectively.

DEBORAH WITHEY, Design Consultant, (US-UK)

72 hours in the newsroom

The impact of visual journalism

TONY BRANNON, Co-Graphics Editors - The Sun (UK) / TONY McCabe, Co-Graphics Editor - The Sun (UK)


How the Financial Times guided a print news artist into the world of multiple web platforms, d3, responsive graphics and more.

IAN BOTT, Graphic Artist, Financial Times, (UK)


Augmented reality and virtual reality are part of storytelling in today's media. As an art director, how do you fit in? How can you use your skills as a designer to be part of this team showcasing 2D and 3D effects?

SUZETTE MOYER, Design editor - The Washington Post (US)


After making a recent transition from The Telegraph to CNN, Mark will look at some of the key differences between the two different news environments and how that changes the way they approach design and visual journalism.

Walking through some recent work, highlighting a fresh design approach in the newsroom at CNN.

MARK OLIVER, Associate Interactive Director - CNN (UK)

dissecting the city

Infographics can grow in any kind of environment, that is , everywhere a curious and dedicated researcher could find something that deserves to be explained visually; when the scenario is a big city, the options grow massively, and it is usual to have the unsettling feeling that everything qualifies for an infographic project. So far it seems to be a relative easy task. But the main challenge at this point, and the duty of every infographic designer, is to deliver to the audience visual stories that really matter to them, things from their own city that they did not know or had not seen in a certain way.

To achieve a renewed but critical point of view, it is necessary to understand the city, the place of the inhabitant (to be able to tell smart stories), and it will be mandatory to use the appropriate visual tools (so that stories can reach more eyes).

MARCELO DUHALDE, Infographic Designer - South China Morning Post (Hong Kong)


This session offers an exciting look at print and digital winning designs from theSociety for News Design (SND) competition. It will showcase creative examples from magazines and general circulation newspapers - daily or non-daily, broadsheet or tabloid, traditional or alternative - from all over theworld, from the US and UK to Germany, the Philippines, Dubai and Hong Kong…

SARA QUINN, Media Consulting, (US)

Designing for distributed platforms and niche audiences

Emerging News Products for millennial - Chris Meighan and Amy King will lead the Emerging News Products team — a groupcreated to function like a start-up within The Washington Post’s newsroom. They have released The Post’s nationally focused app, The Post’s channel on Snapchat Discover, and most recently The, a niche off-platform publication that reaches millennial women that has its own distinct design aesthetic. They also work closely with leading distributed platforms such as Apple News and Facebook.
Just three years ago, they were both print designers. They will address the importance of classic editorial design in the digital space, and they will share lessons learned from working with partners and offer insight into what makes their teams capable of quick, innovative product releases.

CHRISTOPHER MEIGHAN, Director for Emerging News Products - The Washington Post (US) / AMY KING, Editor in chief/creative director, The Lily – Washington Post (US)

the relevance of doing things wrong and give time for labs

The lessons learned in the way digital infographics are done.

My work is focused on digital production but sometimes there is a print complement, the projects can target solely for digital and sometimes expand to print, but there are also time for labs, experiments that usually provide for experiences to be applied in future projects.

MARCO HERNANDEZ, Digital Infographics - South China Morning Post (Hong Kong)

'We need a map!'

A guided tour of when and why the FT uses cartography in its visual journalism.

CHRIS CAMPBELL, Infographic Designer, Financial Times (UK). Digital geo-mapping


From rocket trajectories to crowds of refugees, it’s all about engaging and informing the reader. See how the Reuters graphics team combine data, photography, video, text and illustration to deliver interactive graphic explainers on some of the year's most important stories

SIMON SCARR, Deputy Head of Graphics - Reuters (Singapore)


During his career Matt has gone from small start-up projects like Zembla, Elephant, MAP and Plastique to working as the Art Director at The New York Times Magazine. Along the way he has launched two of his own magazines; Port and Avaunt. Matt shares insights on the transition from working in small teams with limited budgets to big teams with huge audiences.

MATT WILLEY, Art Director of The New York Times Magazine, (US-UK)

Neville Brody , graphic designer, typographer (UK)

Siberian New Media: how students project can explain life of unknown world

How can students learn the basics of the new media? How to make the results interesting for people from different countries? And do we have any compelling reason to go to Siberia as a visual journalist? International student team from Tomsk Higher School of Journalism presents its multiple-winning projects about Siberian wastelands, created in journeys and classroom (without funding).

ILYA MYASNIKOV, Educator - Tomsk State University (RUSSIA)

Lightning talks


How the Times covered the 2017 General Election

SAM JOINER, Interactive News Editor - The Times (UK)


Moving over to being a content creator from an aggregator

MARK HAYMAN, Creative Director, Fabulous Magazine, The Sun (UK)

brexit - is britain coming or going?

A timeline of Brexit as seen from the other side of the world through illustrations published in the Middle East.  Expectations and ramifications will be discussed.

RAMACHANDRA BABU, Senior Illustrator - Gulf News, Dubai (UAE)